Seniors Code of Conduct
Our Commitment to the Delivery of Banking Services to Seniors
At Haventree Bank, we aim to have a positive impact on people’s lives by always prioritizing their needs. Since the introduction of the Code of Conduct for the Delivery of Banking Services to Seniors (the Code can be found here) in 2019, we are committed to incorporating best practices to meet the needs of our senior customers (aged 60 and over), under the leadership of our Seniors Champion. Haventree Bank follows the principles below to ensure our senior customers have a safe and more empathetic banking experience.
For more information on programs for seniors, please visit Canada.ca/Seniors or your local Service Canada office.
Principles
Principle 1: Establish and Implement Appropriate Policies, Procedures, and Processes to Support the Code
We have provided our employees with policies and procedures that are comprehensive and relevant to the issues facing seniors today. Employees have access to these resources to help them:
We incorporate all seven principles of the Code in our Regulatory Compliance Management framework, which ensures regular review of these policies and procedures.
- Offer additional assistance to seniors for their banking activities
- Identify and escalate incidents of suspected financial abuse or fraud against senior customers
- Serving clients 60 and older
- Financial abuse
- Powers of Attorney and Joint Deposit Accounts
- Incapacity
We incorporate all seven principles of the Code in our Regulatory Compliance Management framework, which ensures regular review of these policies and procedures.
Principle 2: Communicate Effectively with Seniors
Haventree Bank believes that our senior customers should have equal access to important information about their finances and their relationship with us. To ensure our products and services are accessible by:
- Regularly reviewing our documents using clear, plain, and simple language
- Providing statements and correspondence in alternative formats for both English and French
- Making available staff trained to provide additional explanations about our products and services
- Making available staff that are fluent in other languages
- Encouraging financial literacy
- Links to resources by the Canadian Bankers Association
- Haventree Bank's proud support of a national charity dedicated to the financially vulnerable
- Instructions for reporting fraud
- Information on understanding Powers of Attorney and Joint Deposit Accounts
- A link to the annual Seniors Code report
Principle 3: Provide Appropriate Training to Employees Who Serve Seniors
We designed a dedicated “Delivery of Banking Services to Seniors” training program that was launched to our frontline employees in October 2021, and completed by December 2021. This is a mandatory training program that must be completed within 30 days of a new hire's start date, with quarterly awareness campaigns, and an annual refresher.
This training program uses various media (e.g., online, text, and video) tailored to its learning goals. The employees must successfully complete a final quiz to prove that the following learning goals were achieved:
This training program uses various media (e.g., online, text, and video) tailored to its learning goals. The employees must successfully complete a final quiz to prove that the following learning goals were achieved:
- Explaining the importance of a safe banking experience for senior clients
- Naming the Seniors' Champion at Haventree Bank
- Describing the process for escalating a suspected concern involving a senior client
- Identifying red flags in customer service and/or underwriting transactions when interacting with senior clients
- Listing remedies available to address red flags
- Identifying red flags in mortgage applications to refinance an existing loan (e.g. potential for financial harm, regulatory issues, and legal implications)
- Identifying red flags when servicing senior clients (e.g., financial literacy and unauthorized third parties)
Principle 4: Make Appropriate Resources Available to Client-Facing Employees to Help Them Understand Matters Relevant to Seniors' Banking Needs
All client-facing employees and support staff are trained and knowledgeable in delivering banking services to seniors. These employees also have access to specialized support experts that can provide additional information on the following:
- Financial abuse and fraud
- Legal incapacity and Powers of Attorney
Principle 5: Mitigate Potential Financial Harm to Seniors
Haventree Bank has robust processes in place to mitigate the potential for financial harm for all customers. However, given the rise in scams targeting seniors, we have reviewed and updated our framework for financial abuse prevention and mitigation.
The key to our customer service success are our employees. It is essential they remain vigilant when communicating with our clients. If an employee suspects that a senior client is a victim of financial abuse or fraud, it is their responsibility to intervene to protect the client while respecting the client's privacy and autonomy. This is accomplished as follows:
The key to our customer service success are our employees. It is essential they remain vigilant when communicating with our clients. If an employee suspects that a senior client is a victim of financial abuse or fraud, it is their responsibility to intervene to protect the client while respecting the client's privacy and autonomy. This is accomplished as follows:
- Robust 'Know Your Customer (KYC)' and customer due diligence processes
- Employee training focused on anti-money laundering (AML), senior vulnerability factors, signs of financial abuse, PoA abuse, and types of senior scams
- Ongoing market scans of potential financial threats and scams
- Red flag employee guide focused on suspected financial abuse of vulnerable customers, including senior specific red flags
- Requirement for employees to complete Unusual Transaction Reports (UTRs) to support further investigation of potential elder financial abuse or exploitation
- Review of UTR submissions to determine whether a Suspicious Transaction Report (STR) should be escalated to the Financial Transactions and Reports Analysis Centre of Canada (FINTRAC)
- Additional activities as required, such as transaction monitoring, red flag changes, frontline communications, and leadership escalation
Principle 6: Take into Account the Needs of Seniors When Proceeding with Branch Closures
Haventree Bank does not have branches, so this principle does not apply.
Principle 7: Publicly Disclose the Steps Taken to Support the Principles Set out in the Code
Haventree Bank is committed to using this report as a platform to provide high-level updates to the public. We are also committed to publishing this report annually on our website to show the steps we take to support each Code principle and to improve the delivery of banking services to seniors.